The Nottingham Lions were the ‘star of the show’ as they were featured in last week’s 2012 SmartWayForward CPD (Continuing Professional Development) Coaching Conference at the Bisham Abbey National Sports Centre, Buckinghamshire.

Chartered Marketer for Sport Nottinghamshire; Ian Wakefield featured the Lions in his presentation; ‘Advertising Marketing and Promotion for your Sports Club’, using the National Ice Hockey League team as an example of what to aspire to when promoting their clubs and organisations.


The conference was attended by around 70 delegates mainly from sporting national governing bodies, county sports partnerships and sports clubs.

Ian Wakefield spoke to this week and said:

“I was recently asked to present to an audience of sports club representatives at Bisham Abbey, a presentation on ‘Marketing & Communications’ for clubs.”

“To demonstrate how press releases should be done I gave the example of Nottingham Lions, who of all the hundreds of clubs in Nottinghamshire who compete over the weekend are one of the few who send in match reports each Monday – the regularity, quality and professionalism of the reports, which are always accompanied by high-res photos, takes five minutes to post as news on our website – it’s then tweeted and sometimes facebooked.”

“If only more clubs were as pro-active as Nottingham Lions in celebrating good news stories, the sporting legacy would be much easier to achieve.”

Lions’ Media Officer; Simon Ball-McQueen added:

“We were obviously delighted to be chosen by Ian as an example of good practice within the county and it’s testament to all the hard work the off-ice team has been putting in over the past twelve months.”

“Win or lose, we are committed to portraying the team in a positive and professional manner in all aspects of our communications and we are already beginning to reap the benefits of this.”

Sport Nottinghamshire are an organisation which provide and promote sporting opportunities for everyone in the county. They are committed to making sport and active recreation accessible to all sections of the community and promoting the safety and welfare of children engaged in sporting activities. More information can be found by visiting their website.

Thursday, 04 October 2012.